Explain your audience - Know who your target market is and Create personas to pin down their ache details. Don’t try out to target Absolutely everyone!? ?????? ??? ??? ????? ?????????? ?? ?? ???????????????? ??? ??????, ???? ?? ?? ??????????? ??? ?? ???????, ????? – ?????? ????????? ??? ?????? ???.  ? ????????? ??? ???????? ?????? ??? ??? ???